Nobody has ever said, “What I really want for the holidays is a pen with the logo of our office supplier on it.” Introducing: appropriate corporate gifting. Corporate gifting is the formal demonstration of gratitude to clients, vendors, employees, partners, investors and the like. But it has to be done…

Giving gifts to clients, vendors or employees builds those precious professional relationships that are crucial to the success of your business. Whether you’re a freelancer gigging on the side or a small business owner, showing appreciation for those who support your American dream is never a bad idea. Don’t make…

  Forming a positive relationship between a business and its clients is of great importance when it comes to building long-lasting, professional partnerships. It is beneficial to view a client, or any other professional associations, as a friend with whom you care for and trust. While there are many ways…