How Much Should You Spend on Client Gifts?
Giving gifts to clients, vendors or employees builds those precious professional relationships that are crucial to the success of your business. Whether you’re a freelancer gigging on the side or a small business owner, showing appreciation for those who support your American dream is never a bad idea. Don’t make the mistake of only sending gifts during the holiday season. There’s no better way to show appreciation than by surprising a client, vendor or your employees with a random act of kindness.
But how much is appropriate to spend on these gestures of benevolence?
Well, like a lot of important business decisions, it depends. Let’s face it, spending too much can come across as desperate—or worse, a bribe. And spending too little can look . . . economical. So, it’s important to consider all the relevant factors, such as:
The nature of your relationship with the client.
Is this an anchor client or a one-off customer? Your anchor clients might deserve more attention for their continued support.
How trusty is the client?
Do they pay on time? Are they easy to get along with? Is your relationship amiable? This principle also extends to employees and vendors. Loyal clients, vendors and employees deserve more consideration than others.
How much time and effort do you spend on the client’s projects?
And, accordingly, how well are you compensated for your time and effort on those jobs?
Has the client sent other business your way?
Business is as much about who you know as what you know. Clients that show you love by sending referrals deserve to have their thoughtfulness rewarded.
Carefully consider these factors to determine how much is appropriate to spend on corporate gifts. To make an impact, we suggest $100 as a good starting point. Obviously, your contribution needs to make sense from a business point of view. After all, healthy businesses bloom under fastidious budgets. Don’t overspend on gifts to a client that is not lucrative to your business.
SnackGenius Gift Boxes
Determining how much to spend on gifts for clients and teams is a delicate balance between too much and too little. But with gift boxes ranging from under $3 to $4 per person, you’ll be sure to tickle their taste buds while keeping your costs under control. And, unlike shamelessly sending clients pens or lanyards embossed with your company logo, a SnackGenius gift box is sure to be enjoyed by each member of any team.
Our gift boxes are filled with healthy snacks anyone in the office can enjoy. From gluten-free fares to vegan-friendly snacks, the contents of a SnackGenius gift box are sure to please everyone. Our product selections are suitable for those with diabetes, irritable bowel syndrome (IBS) and gluten-intolerance, among other special dietary needs.
Don’t forget about those who have helped you. Show your appreciation to all your business partners by sending a healthy, delicious SnackGenius gift box.